Performance and Fat Loss Nutrition Expert Jason Phillips Presents:
In Two Days, You’ll Discover a Simple System to Create Coachable Clients so You Can Deliver the Best Results in Town, Crush the Competition, Attract More Clients, and Make More Money
Date - April 15th
Location - Atlanta, GA
Every breakthrough you’ve ever had started with a change in your mind, followed by a change in your behavior. You cannot have the second change without the first.
You made the decision to become a fitness professional and to help people get better and more lasting results.
You studied and gathered the knowledge to help your clients burn more fat, build muscle, and live healthier lives. But unless your clients want to make the change, especially where their nutrition is concerned, all the information that you have is useless.
So how are you supposed to change your clients’ bodies if you can’t change their minds and get them ultra committed?
It turns out, you CAN change your clients’ minds. In fact, once you change how your clients think, changing their eating habits becomes easy—almost automatic.
I discovered this after a bit of soul-searching and reflection on my own journey. Like I’ve mentioned before, I used to struggle with anorexia.
Looking at the picture of me to the left you’d never think that I was anorexic—but I was. And the big shift happened when my minded changed.
I can tell you that information, good or bad, was not the source of the problem. Anyone with even a basic understanding of nutrition can figure out that anorexic behavior is unhealthy. There was always a part of me that knew it was destructive, but I kept up the behavior anyway.
The change that saved my life was NOT a new piece of information. It was a change in my mindset. It was a change in my self-esteem and my emotional relationship with food.
Even if your clients aren’t dealing with problems on the level of anorexia, they still need a change in mindset because, odds are, they have a bad relationship with food right now. The behaviors that hold them back start with thoughts and emotions that you, as a coach, have the power to change.
That’s why I created a certification course specifically to focus on mindset. Mindset coaching is a practical discipline based on scientific research, and it’s the most powerful set of tools you can add to your fitness business if you want greater results, happier clients, and higher income.
Meet Your Mindset Coaches
Hopefully you recognize me from your first two meetings with us! I’m Jason Phillips, founder of the Nutritional Coaching Institute. I discovered the power of nutritional coaching as a young man when I recovered from anorexia and learned that the proper application of food can save lives.
I’ve worked with everyone from pro athletes to weekend warriors. I was the first one to educate the CrossFit community on the importance of post workout supplements, and I’ve since gone on to work with UFC fighters, WWE wrestlers, and fitness celebrities.
These experiences have taught me that you don’t need a “nutrition philosophy”—all you need is a tool chest of smart nutrition coaching techniques and a system to determine what your clients need right now.
So I created the Nutritional Coaching Institute to install in you the tools, mindset, and confidence you need to tackle any client’s toughest eating challenges.
Jessica Durando first came to me as a client. She had been working in clinical counseling for eight years and she hired me to be her nutrition coach. She fell so in love with the process that she leapt at the opportunity when I invited her to join my team as the NCI Mindset Coach.
As I got to know Jessica, I realized she has a special gift. She can take all these complex ideas she learned from psychology and adapt them into simple, easy to use coaching techniques.
Now, Jessica and I have developed a mindset module that is backed up by the latest science and focused on practical methods you can implement right away. Jessica is no armchair psychologist—she’s a results-driven fitness coach like you are. She takes pride in creating lasting transformations in her clients, and she wants to help you do the same.
Let’s take a look at what you’ll discover working with Jessica…
Part One, Morning— The Science
Introduction: What is Mindset?—Simple: it’s how you get your clients out of their own way. Earning your clients’ trust is a teachable skill, and it’s the one critical skill that most fitness professionals overlook. Set yourself apart by mastering mindset and creating sustainable lifestyle changes for your clients.
Chapter 1: Fixed vs. Growth Mindset—Nobody is born with a growth mindset; it must be created. Then, you must keep on training it, just like a muscle. When you master this skill, you’ll turn 91% of those “can’t be helped” clients into eye-popping success stories and transformations.
Chapter 2: Food and Mood—Discover how to avoid the deadly cycle of bad food causing bad moods. Ever had a good client suddenly lose their positive attitude and then hit a plateau? There is the hidden reason why, and we’ll show you how to fix it. Sometimes it will be physiological, sometimes it will be physical—either way, you will be armed with the knowledge to truly help your client.
Chapter 3: Psychology and Coaching—No need for armchair therapy here. These are practical methods you’ll use to turn around your clients’ self-esteem issues and get them focused on creating healthy habits.
Sneak Preview: How to Help Your Clients Discover Their Superpowers
The next time you have a client say they “aren’t strong enough” to reach their goals, ask them this: “What is the most significant thing you’ve accomplished in life?”
They might say it’s their marriage, or raising their kids, or finishing their education. Whatever the answer is, follow up with this: “Did that come with a magic bullet?”
At that point, your client will say, “No.” They did it through hard work and commitment. If they haven’t already gotten to the lightbulb moment, explain to them that they can apply that same hard work and commitment right now to their fitness goals, since they still have that same superpower.
Chapter 4: Mindset Tools—Like training modalities, there are dozens of different modalities that therapists and counselors use to help their clients. We’ve narrowed them all down into a simple set of tools to help you get your clients results. Ever had a client get angry and defensive when you’re just trying to help? Here, you’ll discover why, and what you can do about it.
Part Two, Afternoon — The Application
Chapter 5: Intake—Your clients’ social lives are your new secret weapon. Most coaches and trainers will NEVER ask clients what they do when they go out with friends. For you, this will be the most valuable information for providing better results, especially when you use the questions we have ready for you.
Chapter 6: Changing Thoughts—We all have automatic thoughts that determine our decisions throughout the day. If you want your clients to make better decisions, you need to replace their negative automatic thoughts with positive ones. We’ll show you how, using the eye-opening “best friend” technique.
Chapter 7: Understanding Triggers—Triggers are sneaky. They turn up everywhere and often steer our behavior without us even noticing them. Your clients may not even know what their triggers are until you help uncover them. Once you do, you’ll be able to transform their behaviors and their health like never before.
The Power of Moderation
For many of your clients, their deepest desire is to find happiness, self-esteem, and belonging. That’s why they find it so frustrating to give up on unhealthy holiday foods—it makes them feel like they’re unplugging from their families and their favorite nostalgic memories.
So what if you could let your clients have both? What if you could keep them on track to their results and still let them enjoy their favorite holiday foods?
That’s what Jessica achieved recently with one of her clients who has lost 8 pounds over the last 7 weeks. When they last spoke, this client excitedly told Jessica, “I had Halloween candy on Halloween! I made it fit my macros, and I didn’t feel like I had to eat the whole bag just because I had a piece of candy.”
The key to her success? Zero judgment. Thanks to Jessica’s coaching, the client didn’t judge herself for eating the candy. And, since Jessica didn’t judge her either, they kept on making progress together. As the client told Jessica later, “Any other diet, I would’ve quit.”
Chapter 8: Compliance Issues—If it breaks your heart to see a client lose their motivation or cry over the food they’ve given up, this chapter is for you. Give your clients power over their own decisions and they’ll fall in love with your program, stay loyal, and pay whatever price you ask.
Chapter 9: Coaching Opportunities—Meal plans and templates work until they don’t work. What if instead you could install something more powerful in your clients? What if you could give them the tools to adapt to any challenge on the spot and never lose momentum towards their goals? We’ll give you the tools to give them, including “mindful eating.”
The Power of Mindful Eating
In grad school, Jessica had a classmate who hated peanut butter, but loved to eat Reese’s peanut butter cups. Like most people do when they eat candy, she would just pop the Reese’s in her mouth and scarf it down without thinking much about the flavor.
Their class did an exercise in mindful eating, so naturally this woman chose to eat a Reese’s. As part of the exercise, she had to hold the candy in her mouth without chewing. At that point, all the chocolate melted away and left her with a mound of pure peanut butter. She was disgusted, and realized that she had only been eating Reese’s out of habit.
Have you ever eaten a piece of whole food and realize it has so much more flavor than you thought? Have you ever eaten piece of processed food and realized it tastes so much worse than you remember? That’s the power of mindful eating.
Mindful eating gives you the power to get re-aligned with your own body and give it just the nutrients it wants—no more, no less. Imagine giving this power to your clients. Imagine how much easier it would be to keep them on track…
Chapter 10: Coaching Skills—Discover how to ask the tough questions other coaches WON’T ask so you deliver results they CAN’T create. You’d be surprised how easy this is—your clients came to you hoping you’d be their coach and be real with them. We’ll give you the tools to start the conversation and keep it running smoothly.
Chapter 11: Special Cases—Reverse dieters, chronic dieters, clients with a history of eating disorders, former physique competitors, clients with fertility issues…are these nightmare scenarios, or are these opportunities to prove yourself as the smartest coach in town? With our help, you can claim the second option.
Chapter 12: When Mindset Blocks Progress—Even if it’s only one in 1,000, there will always be those clients you can’t help. Maybe it’s a bad personality fit, or maybe they have a problem so severe they need counseling. Discover how to tell if you and your clients are good fit and how to part on good terms even when they’re not.
How to Be Your Client’s Hero
Jessica had one client come to her struggling with massive overeating sessions. She had already rejected two other nutrition coaching programs, but she’s stuck with Jessica and made great progress with her coaching.
So, what did Jessica do differently? She normalized the client’s feelings. The first time the client mentioned an overeating session, Jessica told her that “it happens” and that there was no shame in it. From then on, the client became fiercely loyal to Jessica and worked even harder for her results.
Keep this in mind the next time you see a client beating themselves up over a slip-up: the most powerful thing you can do for them is take away the stigma. You might just turn some of those “can’t help” clients into “can help” clients!
What I’m Going to Say Next May Shock You...
…but it’s the truth you need to hear if you’re serious about helping more clients and making more money.
When you first came to my program, you were probably focused on the dietary science and hormones. Of course, I’m the expert on those subjects. I’m passionate about them and I’m dedicated to giving you every last drop of knowledge I have.
So, trust me when I say this…
The coaches who master the mindset coaching skills in this module will create better results, get more clients, establish greater authority, and make more money than the coaches who only focus on hormones.
In fact, I’ll take that one step further: your knowledge of hormones and dietary science will be useless if you don’t have the coaching skills to empower your clients with new behaviors.
Mindset coaching skills are the missing link between mediocre, struggling personal trainers and industry-dominating fitness coaches.
And quite frankly, there is NOBODY else in the fitness industry who can teach you these skills like Jessica and I can.
Nobody else has done the research, nobody else understands the connection between mindset and diet—and one day, everyone is going to realize that mindset and diet are just two sides of the same coin.
Put yourself ahead of the pack today. Don’t wait for someone else to implement these strategies and take your clients away from you.
Your clients need you to empower their minds. That’s they only way they will get the results they desire, stay loyal to you, and pay you the generous income you deserve for your delivering a premium service.
Like with every NCI module, I’m limiting seats to 100 total because I want to make sure you get the attention you deserve.
If you don’t sign up now and secure your seat, it might not be there for you later. I’ve had hundreds of fitness professionals begging for my coaching since before NCI existed. That means this next meeting will fill up fast!
Click the button below to sign up for the Nutritional Coaching Institute Hormone Specialist Level 1 Certification this April 15th in Atlanta, GA!